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Terry Hooper-Scharf

Friday, 10 April 2020

Colour or Black and White and pricing

I thought I might share two colour pages Tom Elmes did for Descent. The book itself is black and white for a reason.
With Print on Demand there are some odd quirks -basically because the printer does not touch the books -it's all computerised. Say a book has 150pp then there is a cimple ost to me of £ 4.50 a copy. If that book was full colour the price would be £19.50 so I would need to price it for sale at £25 to get some money back after POD and printers take their share.
Now, I had some great colour photos for the various World Mystery books. I wanted to add just one to a book of 350 pages b&w the cost is £8.50 but JUST because of one colour image the entire book is costed as full colour -no arguing or quibbling: £43.50. That is the price to ME...guess how much that would be costed at when it went on sale!!
So, this is why I publish in b&w and keep prices low for readers.


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