Okay, been a fan of the old Silver Age and then 1980s Archie hero line -though DC and then Archie themselves screwed it up.
Rob Liefeld art? Who cares? It is iin fact quite nice looking art. Story...okay. 32pp -WOW!
Wait....20pp of art and 14pp (incl back cover) of adverts
NOT cool for (UK) a rice tag.
The trick is, and it is a sneaky publishing trick, is to push as many ads into a #1 because more people buy 1st issues. I can think of three Shield strips that would have filled 1o or 12pp.
Archie caught on the fleecing and exploiting fans quickly.
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