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Wednesday, 15 August 2012

Marvel/Disney XD: ULTIMATE SPIDER-MAN LEAPS TO RATINGS #1


Disney/Marvel seem to be very happy that they can now get news on CBO:

 
A ratings smash paves the way for launch of the Marvel Universe programming block on Disney XD on 17 August
 
Spider-Man action figure topping retailers’ Christmas recommendation lists

A new animated series, Marvel’s Ultimate Spider-Man has stormed to record ratings on Disney XD UK.  The show is the top rated animated title on the boy-focused, girl-inclusive channel launched in August 2009, reaching a huge 1.2 million individuals 4+ including 683,000 kids 4-15 and 265,000 boys 8-12 in its first six weeks on air.

The premiere episode of Ultimate Spider-Man was the best performing show in its timeslot with boys 8–12 on any kids TV channel in the UK, including those available in twice as many homes*.  Over the first six weeks, the series also boosted year on year Disney XD ratings for its timeslot by 77%.

“The success of Ultimate Spider-Man demonstrates the demand for Marvel content from a new generation” comments Boel Ferguson, General Manager, Disney Channels UK & Ireland. “Following the incredible success of Marvel’s Avengers Assemble in theatres across the UK we wanted to give our viewers a go-to TV destination for more excitement and energy of the latest Marvel series like Ultimate Spider-Man. Beginning 17 August, Marvel Universe will become the TV home for everyone’s favorite Super Heroes.”

Marvel Universe, a dedicated programming block airing every Friday at 3.30pm on Disney XD, will feature some of the most popular Super Heroes in the world – Iron Man, Captain America, Thor, Hulk & Spider-Man.  The Disney XD block will be home to all of Marvel’s action-packed animated series including hit programs Ultimate Spider-Man, The Avengers: Earth’s Mightiest Heroes and Iron Man: Armored Adventures.

The success of Spider-Man on TV screens has been mirrored by the success of the franchise across UK retailers, with both  Argos and Tesco having included the Web Shooting Spider-Man action figure from Hasbro in their top Christmas recommendations**.
 
Marvel’s Ultimate Spider-Man is written and guided by the most star-studded creative team in Super Hero television history, including Marvel’s Chief Creative Officer, Joe Quesada, and Marvel’s EVP – Head of Television, Jeph Loeb, Supervising Producer Man of Action Studios (Joe Kelly, Joe Casey, Steven T. Seagle & Duncan Rouleau), Creative Consultant/Writer Paul Dini (Batman: The Animated Series, Lost), and Consulting Producer/Writer Brian Michael Bendis (Marvel’s Ultimate Comics Spider-Man comic series), Ultimate Spider-Man is a series of many firsts, extraordinary given the enduring popularity of the character within the Marvel Universe.  In the storyline, a teenage Peter Parker (voiced by actor Drake Bell) juggles the relatable challenges of high school with the extraordinary challenges of being a Super Hero. Nick Fury (voiced by actor Chi McBride) invites Parker to train with his S.H.I.E.L.D. organization, where Peter’s alter-ego, Spider-Man, will join forces with four other teenage Super Heroes – Nova, White Tiger, Power Man and Iron Fist, on the greatest action and adventure ever as they work to become Ultimate Super Heroes!



– Disney XD –
   *Disney XD penetration is at 42% of homes.  Performance for the premiere was strong enough for Ultimate Spider-man to win the slot against all Kids TV channels in the UK, including CBBC, which has 100% penetration.

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