Have You Heard About The billion-dollar Spider-Man ‘cover up’?
Most of you comickers out there probably saw this but it is interesting and some of you may NOT be aware of this. Captainstrangelife in one of his vlogs first brought it to my attention.
It's a little interesting because Ditko in his made claims to be the soul creator of Spider-man, is going to also have to admit to stealing the idea for the costume....or will he claim "That was Stan!!"?
Did Marvel nab the idea for its most famous superhero from a
popular Brooklyn costume seller? This recently unearthed mask (left)
from a Brooklyn costume maker predates Marvel’s first Spider-Man comic
(right) by eight years. Photo: Tom Tuttle.
None of this might have happened were it not for one unfortunate Spider-Man fan whose boiler broke down.
Back in 2006, comic book and toy dealer John Cimino bought a
collection from a seller who needed money for a new hot-water heater.
Within the assortment of pop-culture oddities for which Cimino paid $500
was a cheap, rayon-and-cotton Halloween costume from the 1960s
featuring Spider-Man.
“I didn’t think twice about it,” Cimino tells The Post. He tossed it in his basement.
But Cimino would later give that costume a closer look, and what he
discovered has led to one of the more puzzling mysteries in the
superhero world, and might muddy the origin story of one of the world’s
most well-known — and lucrative — characters.
Marvel Comics’ Spider-Man first appeared in 1962’s “Amazing Fantasy”
No. 15. He was created by writer-editor Stan Lee and artist Steve Ditko.
Lee has said that the hero was inspired by a 1930s pulp crime fighter
called the Spider.
Ditko designed the costume to “fit in with the powers he had,” the
artist wrote in a 1990 issue of Robin Snyder’s “History of the Comics.”
But could the illustrator have actually found inspiration in a child’s costume?
That Spidey suit Cimino bought was produced by Ben Cooper, Inc., a now-defunct Brooklyn company founded in 1937.
The costumer originally created theatrical wardrobes but soon moved
into kids’ Halloween outfits — many of them licensed, including a 1937
line based on Disney’s “Snow White and the Seven Dwarfs.” John
Cimino and his daughter Bryn hold the second 1950s Spider Man costume
(left) and the first licensed Spidey costume from 1963 — both were made
by Brooklyn company Ben Cooper, Inc.Photo: Nicolaus Czarnecki
After reading a book about mid-century collectibles, Cimino, 41,
re-examined his Ben Cooper costume and quickly became obsessed with the
company.
“I started digging deeper,” he says. “I dug and dug and dug.”
As he continued researching the company, he came across catalogs from
the 1950s, and one particular image left him scratching his head.
There, in one 1954 circular, was an offering for a “Spider Man”
costume that looked slightly different from the one he had just
purchased. The get-up had a spider logo on the chest and a distinctive
web pattern across the bodysuit and face mask.
In other words, it immediately called to mind Marvel’s Spider-Man, who wouldn’t be introduced for another eight years.
“I thought, hmm, that’s weird,” says Cimino, who runs Massachusetts’ Saturday Morning Collectibles, selling online and at shows.
The dealer, however, thought the costume was simply a prototype and
was never produced. Until, that is, he got a call from a seller who once
owned a five-and-dime store and had some leftover inventory in an old
barn.
Stashed among the piles were a few old Ben Cooper Halloween costumes, including that mysterious Spider Man from 1954.
“I saw it, and I thought, Holy s–t! It does exist!” Cimino says. “I didn’t jump around, but I was s—ting my pants.”
Ben Cooper costumes were once ubiquitous. The company reportedly
owned between 70 and 80 percent of the Halloween market in the ’60s. In
1963, Cooper moved some 2.5 million units. The earliest costumes from the ’50s (left) are yellow, while the licensed ones have the now-familiar red-and-blue motif.Photo: Nicolaus Czarnecki
“Ben Cooper was 10 miles from Marvel’s offices,” Cimino says. “Ben
Cooper ruled Halloween in New York City, so Ditko had to have seen this
costume. When he got the assignment for Spider-Man, maybe something came
back when he was designing it. It’s so much like the Ben Cooper.”
Late last year, Cimino mailed photos of the yellow 1950s costume to
Ditko, 87, who still works near Times Square but shuns publicity and
hasn’t done a formal interview or taken a public photo in decades. The
artist sent back a terse, handwritten reply.
“The burden of proof is on the person who makes the assertion, claim,
charge,” Ditko wrote. “Some clippings, etc., are not rational proof of
anything but some clippings, etc.” In
response to communication from John Cimino, artist Steve Ditko (below,
in a 1945 yearbook photo) replied with the above letter.Photo: Seth Poppel/Yearbook LibraryThen again, the similarities may be down to another Marvel artist. Jack Kirby,
who died in 1994, claimed a few times that he created Spider-Man, and a
1975 issue of FOOM!, a Marvel-produced fan magazine, states, “It was
Jack Kirby who designed Spider-Man’s costume.”
After all, Stan Lee did originally tap Kirby to draw Spider-Man, and
the artist reportedly created five pages before Lee changed his mind and
gave the assignment to Ditko. (According to Ditko, Kirby’s version of
Spider-Man looked nothing like the hero we know today — though everyone
involved has a different recollection. Marvel declined comment through a
representative.)
Ben Cooper’s records were destroyed in a 1989 fire, and the company
was sold in 1992, but rumor has it that in the 1950s, Kirby worked
briefly for the company. Could he have designed that 1950s Spider Man
costume before repurposing it for Marvel a few years later?
Where the story gets even stranger is when Cimino went back to that
original licensed Spider-Man costume he’d bought from the man who needed
a new boiler. He realized the copyright on the packaging and costume
said it was produced in 1963, a few months after Spider-Man’s first
appearance. Turns out it was actually Marvel’s very first piece of
licensed merchandise, hitting shelves a year earlier than anything
previously known. Just three costumes are now known to exist, and Cimino
has been offered $30,000 for his.
The licensed costume has a red mask — not yellow, as the 1954 Ben
Cooper did — though both have the big spider eyes with black outlines.
The licensed jumpsuit is partially yellow on the chest, with blue pants
and sleeves.
So why would Ben Cooper, a company that was already producing a
Spider Man costume, be interested in licensing Marvel’s Spider-Man long
before the comic character achieved mainstream popularity? Stan LeePhoto: Reed Saxon/AP
“When Spider-Man hit the newsstands in 1962, I think Ben Cooper saw
it and thought it looked like his costume,” Cimino says. “Then he went
to [Marvel head] Martin Goodman, and I think they came to a deal where
Cooper said, ‘Listen, this looks a bit like mine.’ I don’t think it was a
big deal.”
As for Stan Lee, Cimino once met the Marvel honcho at an event and
asked him about the mysterious licensing deal. Lee had no recollection
of the costume.
“No one is going to talk about this, because there are billions of
dollars at stake,” Cimino says. “You don’t know if the Ben Cooper heirs
are going to come out of the woodwork and sue or something.”
If they do, expect to find them hanging from a lamppost, tangled in webbing.
The amazing origins of Spider-Man
1954: New York costume company Ben Cooper, Inc.,
sells outfit called “Spider Man.” Marvel Comics artist Jack Kirby is
rumored to have worked briefly for the company, perhaps designing
costumes. Late 1950s: Ben Cooper alters its “Spider Man”
costume design, swapping the bag-like mask for a yellow, plastic
spider’s web. The new design is sold until 1962.
1962: Writer-editor Stan Lee assigns Kirby to
produce Marvel’s new comic, “Spider-Man.” The artist draws a few pages,
but Lee deems them not right and hires Steve Ditko instead. Ditko claims
to design costume.
August 1962 (cover date): Spider-Man debuts in “Amazing Fantasy” No. 15.
March 1963 (cover date): The hero’s solo title, “The Amazing Spider-Man,” hits shelves.
October 1963: Ben Cooper strikes deal with Marvel —
terms unknown — and begins selling a licensed Spider-Man costume, making
it the comic company’s first piece of merchandise.
Paul, I'll put it to you this way, Ditko apparently did some commercial artwork for the company that designed the costume which means it was even less of an original idea but I said to the fella mentioning this that he ought to contact Reed Tucker who wrote the newspaper piece because if anyone might find THAT paperwork i'll be the newspaper. Lee may well have come up with the idea of a Spider-man character out of the blue or been influenced by something -the pulps, whatever. His memory has never been great which is why when people say he did this or that he always says "if you say so" (I laughed when Roy Thomas interviewed him because Thomas had to answer his own questions!!). But Ditko claimed it was an original costume design and he created it and therefore created Spider-man. I think the designer of the Ben Cooper costume and no one can prove it but it may have been Kirby. What a tangled web!
I only ever drew Spiderman once in my life. I found having to draw the web design very tedious.
ReplyDeleteThats an amazing find - certainly asks some serious questions of the "creators" of Spidey the comic character - nice article
ReplyDeletePaul, I'll put it to you this way, Ditko apparently did some commercial artwork for the company that designed the costume which means it was even less of an original idea but I said to the fella mentioning this that he ought to contact Reed Tucker who wrote the newspaper piece because if anyone might find THAT paperwork i'll be the newspaper. Lee may well have come up with the idea of a Spider-man character out of the blue or been influenced by something -the pulps, whatever. His memory has never been great which is why when people say he did this or that he always says "if you say so" (I laughed when Roy Thomas interviewed him because Thomas had to answer his own questions!!). But Ditko claimed it was an original costume design and he created it and therefore created Spider-man. I think the designer of the Ben Cooper costume and no one can prove it but it may have been Kirby. What a tangled web!
ReplyDelete