I did have high hopes for this. I just see -and predict- Marvel is going to be used as the cash-cow now.
John Carter loses Disney £126 million
Science fiction movie starring Taylor Kitsch has become one of the biggest flops of all time
Speaking to its shareholders, Disney gravely announced the hit that its studio division would take as a result of their gamble on Pixar director Andrew Stanton’s live action debut.
They said: “In light of the theatrical performance of ‘John Carter’ ($184 million global box office), we expect the film to generate an operating loss of approximately $200 million during our second fiscal quarter ending March 31. As a result, our current expectation is that the Studio segment will have an operating loss of between $80 and $120 million for the second quarter.”
Epic fail… Taylor Kitsch in John Carter (Credit: Disney)
The film was dogged by concerns over marketing, which failed to sell the story to its target audience thanks to a nondescript name, confusing trailer and lack of big name stars.
The story of a 19th century American war veteran transported into the middle of a grand-scale conflict on Mars, which was based on the seminal sci-fi novels of ‘Tarzan’ author Edgar Rice Burroughs, was given a lukewarm reception by critics and audiences.
Disney still have a chance to make back some cash this summer though, with Pixar animation ‘Brave’ and comic book flick ‘Marvel’s Avengers Assemble’ still to come.